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Dongfanghong diesel engine: inherit professional manufacturing to create a first-class brand

Dongfanghong diesel engine: inherit professional manufacturing to create a first-class brand

China Construction Machinery Information

Guide: an exclusive interview with Zhang Xifeng, assistant general manager of Yituo (Luoyang) Diesel Engine Co., Ltd. in the field of diesel engines in China, there is such an enterprise, as a deeply felt industry leader, It has a powerful power research and development platform of the national technology center of China YITUO Group, and controls the world of diesel engines today

-- exclusive interview with zhangxifeng, assistant general manager of Yituo (Luoyang) Diesel Engine Co., Ltd.

in the field of diesel engines in China, there is such an enterprise. As a deeply felt industry leader, it has a powerful power research and development platform of the national technology center of YITUO Group, masters the world's cutting-edge technology of diesel engines, and its first-class production line brings together the world's cutting-edge manufacturing equipment and process means. It has the courage to innovate, aims at the domestic and foreign market demand, constantly uses the contemporary world-class technology to upgrade the technology of the whole series of diesel engines, and successfully creates the Dongfanghong series diesel engine products that are famous in the industry. This is Yituo (Luoyang) Diesel Engine Co., Ltd., a professional manufacturer committed to the field of diesel engines

at the just concluded BICES 2013 construction machinery event, Yituo (Luoyang) Diesel Engine Co., Ltd. made an appearance with its products, which attracted the attention of many exhibition customers. At the exhibition site, Mr. zhangxifeng, assistant general manager of Yituo (Luoyang) Diesel Engine Co., Ltd., accepted an exclusive interview with China Construction Machinery Information () and talked with us about the company's product advantages and cultural construction

Mr. zhangxifeng, assistant general manager of Yituo (Luoyang) Diesel Engine Co., Ltd., took a group photo with China Construction machinery information as a souvenir

more than 50 years of professional manufacturing and construction of gold product chain

Yituo (Luoyang) Diesel Engine Co., Ltd., adhering to the mature experience of manufacturing diesel engines for more than 50 years, joined hands with Ricardo in the UK and Southwest Research Institute in the United States to carry out R & D work, and invested heavily to establish a large number of world-class cutting-edge equipment A manufacturing base with an annual output of 400000 light, medium and heavy diesel engines. YITUO has a high market share in the field of small construction machinery and agricultural machinery, and its products are welcomed by our customers. Mr. zhangxifeng summarized the three core advantages of Yituo (Luoyang) Diesel Engine Co., Ltd

first, the product chain covers a wide range. YITUO (Luoyang) Diesel Engine Co., Ltd. can manufacture 18 series of diesel engine products, including ym-s, h, K, lr-v, N, m, B, a, R, yt-a, B, yd-380, 385, 480, 485, 490, 495, 4100, 4102, with displacement from 1.13l to 12L and power from 10kW to 400KW. It is an integrated supplier of power solutions for various mechanical products

II. Excellent product quality. First of all, we have advanced production equipment. YITUO has a number of advanced processing equipment (sets) at home and abroad with a high level of modern diesel engine manufacturing, first-class manufacturing equipment and advanced process flow. Under the framework of gb/t (ISO 9000) international quality system certification, it ensures the reliable quality and excellent performance of Dongfanghong series diesel engines. Secondly, the company has gathered a number of high-quality and excellent staff. YITUO has always attached great importance to the recruitment and training of excellent talents, which is the talent guarantee for Yituo's scientific and technological innovation and the production of high-quality products, and also the source of power for the enterprise to always glow with vitality. Thirdly, rely on its own standardized quality management system. After years of practical exploration and experience summary, in terms of quality management, Yituo has established a relatively perfect quality evaluation system, and implements product quality evaluation twice a year. The internal quality evaluation is organized by the group company, and the external quality evaluation is conducted by the authoritative department of national quality evaluation - China Quality Association. The internal and external combination creates the high quality and high reliability of Yituo diesel engine

third, build a perfect service system. In recent years, with the increasingly fierce competition in the industry, the homogenization of products is becoming more and more serious, and the convergence of products leads to the shrinkage of profit space. In order to better maintain the market competitiveness, Yituo timely put forward the strategy of service winning. While strengthening the research and development of new products, the company pays more attention to the after-sales service of products. The "golden service" brand created by Yituo has become the service coordinate in the industry and enjoys a high reputation among end users

expand the product chain in combination with market demand

Yituo (Luoyang) Diesel Engine Co., Ltd. has a huge product family, so how does the company build and improve its product line? With the continuous extension of the product line, will the original personality and image of the brand be diluted? In response to your question, Mr. zhangxifeng said, "with the continuous expansion of the product line, the popularity of the company in various fields is getting higher and higher, and the brand image has not been diluted, but strengthened. Because we expand targeted according to the development of the market, and each expansion is a powerful supplement to the original products."

according to the introduction, Yituo (Luoyang) Diesel Engine Co., Ltd. controlled Yangdong Co., Ltd. at the end of 2009, reorganized the original Yangdong Co., Ltd. and established Yituo (Jiangyan) Power Machinery Co., Ltd. to further expand the product line, add eight series of yd-380, 385, 480, 485, 490, 495, 4100, 4102 products, and vigorously enter the vehicle engine market. After Yituo (Jiangyan) Power Machinery Co., Ltd. resumed production in the second half of 2010, its sales volume rose year after year, rapidly opening up the market in the fields of vehicle machinery, small engineering machinery, medium trailer and so on, and the product quality was recognized by users

Yituo (Luoyang) Diesel Engine Co., Ltd. invested heavily to build a heavy-duty diesel engine plant in 2010, which is committed to meeting the supporting needs of domestic and foreign high-power agricultural machinery, engineering machinery, general-purpose units and other host manufacturers. The company adopts advanced assembly technology and testing technology to meet the assembly accuracy and performance testing requirements of electronic control diesel engine, rear gear train diesel engine, high-power diesel engine, etc. The company has world-class production lines with cutting-edge manufacturing equipment and technological means, which can manufacture 6S, 6h and 6K series, with an annual output of 50000 heavy-duty diesel engines, forming a stacking chain of gold products with stepless matching from 8L to 12L displacement and 115KW to 300kW power range. The excellent application of Dongfanghong diesel engine in many fields has made the company a professional power solution integration supplier

Yituo (Luoyang) Diesel Engine Co., Ltd. booth style

service wins to create a "golden service" brand

as a service benchmark in the industry, Yituo (Luoyang) Diesel Engine Co., Ltd. has worked hard for several years to build a "golden service" brand, which enjoys an outstanding reputation among customers. Mr. zhangxifeng shared with us how Yituo's "golden service" creates value through service

Yituo's "golden service" mainly includes several aspects: first, a timely and fast all-round service system. The company has opened a 24-hour service and established a comprehensive service network support system for pre-sales, in-sales and after-sales. More than 400 service stations are located all over the country, which can deal with the various needs of users in a timely manner, so as to truly make users of products feel at ease. Second, a complete technical support system. The company has established overseas service centers in major regions of the country, which are distributed in all regions of the country to provide customers with comprehensive support from technical consultation to maintenance services. Third, considerate special services. The company will carry out special service month activities in the summer and autumn harvest every year, and a large number of service personnel will rush to the fields to provide users with considerate service at the first time. Fourth, clear use and maintenance guidelines. At the same time when the user purchases the machine, the carefully designed use and maintenance manual is distributed, and the "diesel engine use and maintenance" CD is attached, so that the user can easily master the skills of use and maintenance

for Yituo, service is only a means, more accurately, a means to make up for product defects or flaws. In the final analysis, high-quality products are fundamental. Mr. zhangxifeng said, "we can't put the cart before the horse and blindly focus on service. We must put the research and development, production and sales of high-quality products at the core of the development of the enterprise. At the same time, the development of the enterprise can go further only with timely, efficient and thoughtful after-sales service."

Yituo (Luoyang) Diesel Engine Co., Ltd. booth style

meet the challenges of the low-carbon era, take the initiative in innovation

with the arrival of the low-carbon economy era, Mr. Zhang Xifeng is optimistic about the market demand and development prospects of Chinese diesel engines. Therefore, c/c matrix composites have a great development prospect in aerospace manufacturing industry. He believes that the current pattern of the diesel engine industry has been set, and all enterprises have their own advantageous market. With the advent of the era of low-carbon economy, the requirements of emission regulations are getting higher and higher. Diesel engine manufacturers are facing both opportunities and challenges. Whoever can speed up technological innovation, improve product reliability, and reduce fuel consumption and emissions, will be able to take the initiative. In the future, diesel engines in the market will increasingly become the mainstream power

"Our company has done a lot of work in innovation. In terms of the goal of scientific and technological innovation, our company pursues to be a little ahead of its peers. We should be advanced, but we will never set a precedent." a little ahead "means that Yituo pursues the technical advantage of being ahead of its peers, strives to become a leader, and will never be a follower or a laggard." no precedent "means that Yituo, unless the weight of the sample measured by your experiment machine is particularly large, the product should be able to pass the test." It can stand the test of the market and users, and will never make the so-called "precedent" that is divorced from market demand and worthless. This should be achieved by relying on their own solid technical strength, production management and other aspects of excellence. Only through continuous scientific and technological innovation can enterprises seize the commanding heights of technology. At the same time, with high-quality products and efficient after-sales service, their products can really win the favor of the market and the praise of users. "

Yituo (Luoyang) Diesel Engine Co., Ltd. booth style

build corporate culture and enhance team cohesion

in recent years, Yituo (Luoyang) Diesel Engine Co., Ltd. has achieved a higher level of product production and sales year by year, the production and operation capacity has been improved year by year, the factory face has been constantly updated, and the staff team has been constantly expanded, thanks to the company's unremitting efforts to create and cultivate a unique corporate culture throughout the year. Mr. zhangxifeng said, "Corporate culture is a recessive productivity, which originates from the enterprise and acts on the enterprise. Especially under the fierce competition in the diesel engine supporting market, it is becoming more and more important to create and cultivate a unique corporate culture, so as to promote the healthy and sustainable development of the enterprise and maintain the prosperity of the stainless steel industry. In order to achieve the sustainable and steady development of the enterprise, we should start with strengthening the crisis awareness of employees, and create and cultivate a kind of 'thinking of danger in times of peace and danger in times of danger' Enter, do nothing to publicize, work hard, work carefully, be strict in quality, create high-quality products, and constantly catch up with and surpass strong players. "

Mr. zhangxifeng explained to us the construction concept of Yituo enterprise culture from many aspects. 1、 Emphasize crisis awareness. Onepercent of defects sometimes lead to onehundredpercent of failures. Yituo requires employees to never neglect the details of their work. They should adhere to quality to prosper the enterprise, be strict, be strict, and then be strict, and win over the market with quality. 2、 Improve team cohesion. Only by strengthening the construction of enterprise culture and using a good incentive mechanism to motivate employees to improve their work

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