Color design of the hottest carton packaging

Color design of carton packaging

the color design of carton packaging is dependent on graphics, words and texture. It not only requires beauty and generosity, meets people's aesthetic requirements in recent years, but also should be highly coordinated with people's psychological feelings. Color design is mainly considered from the following aspects:

hue of color

hue is the general tendency and general mood of color configuration on the screen. It is the main color of a group of colors and occupies an absolute advantage in the whole screen. Packaging requires to stand out from the instant vision on the long-distance shelf to convey the commodity information, which requires a strong overall sense of color to match. Therefore, the key of packaging color design is tone design

the color design requirements should be consistent with the main functions of the product, such as gift packaging should use red tone, orange tone, etc., and cold drink packaging should be and cold tone

the color design requirements should be consistent with the times, different regions and different nationalities' likes and dislikes of color. It should be able to adapt to this change and conform to the trend of the times. For example, people in Islamic areas like green and avoid yellow; Tibetans take white as their noble color and avoid light yellow and green; Manchu people like yellow, purple, red, blue and avoid white, etc. Color design should fully consider these traditional habits in order to make products popular. For export goods, packaging design should respect the customs of other countries or nations

contrast of colors

on the twelve hue ring, the two opposite colors are called contrast colors, and their hue lightness differences are the largest, leaving a clear and strong sense of contrast. Only through contrast can colors express images correctly. The comparison mainly includes the following three aspects:

lightness comparison. Including the lightness contrast of the same color phase and different colors, it needs to be repeatedly compared through the rapid development of China's construction industry in order to express it accurately. Lightness contrast can enhance brightness and pleasure. The stronger the contrast, the clearer the visual effect. On the contrary, the more blurred the visual effect

purity comparison. In the same color phase, the higher the purity, the more bright, the lower the purity, the more turbid. Purity contrast can enhance the rich feeling

hue contrast. This is a phenomenon of color shift caused by different hues when two or more colors are juxtaposed and reasonably designed in terms of structure and function or when they are alternately young. It can also be divided into temporary color contrast, complementary color contrast and warm and cold contrast

in the design of hue contrast, the contrast should be appropriate, so that the picture is bright but not vulgar, colorful but not floating, and produces a harmonious aesthetic feeling

color harmony

on the twelve hue ring, two similar colors are called harmonic colors. Color harmony gives people a subtle, rich, elegant, pleasant and comfortable feeling. The main blending methods are:

similar hues and. It refers to the color matching with the same color but different lightness, such as light green, bright green, dark green or light red, bright red, dark red

approximate hue and. It refers to the coordination of different colors with common components, such as orange, vermilion and yellow, which are easy to coordinate together

rhythm of color

rhythm and saving wood. Recyclable use is an important factor in the sense of form of the picture. There are many changes reflected in the picture, such as strength, size, light and shade, rigid and soft, high and low, virtual and real, etc. the alternation of these contradictions is not a simple repetition, but a variety of forms of rhythmic movement. It has both repetition and development, and all aspects restrict and promote each other It embodies the harmony of nature. From the picture effect, there are intense, stable, happy, melancholy and so on. Various colors form an organic whole to reflect the same theme and are integrated into the rhythm of rhythm